Tuesday, April 3, 2012

Sales

Symphogear BD/DVD volume 1 went on sale 3/28/12 in Japan. Yesterday, sales numbers were posted. Did Symphogear make a profit or did it bomb like most animu? The answer is neither: It did alright. Not bad, not great, but just about average. The surprise is that no one expected this.




The numbers:

DVD sales - 823 | Blu-ray sales - 3631

Total: 4,454 

So what does this mean? Well Symphogear was thankfully released on a rather slow week, meaning that it didn't have many other anime releases to compete with. In the end this probably worked in its favor in addition to the fact that the LE release included Kanade's character CD (which will not be sold individually, makes sense seeing as it only has 2 songs on it). In the end this doesn't mean Symphogear is going to get a 2nd season or any other further productions, but it does bode well for future merchandise. At the very least, Symphogear will be getting a live concert in Japan which I will cover in another post. 

2 comments:

  1. Huh, and here I thought that Symphogear must have had a huge fanbase in Japan in order to get all these extra seasons, but these numbers make it look like it's just about a niche there as it is in America.

    Makes it feel like all of this was actually planned out from the start! (Which would actually give a lot of credibility to my theory that Symphogear is a giant metaphor for the five stages of grief)

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    1. Just to be sure: this blog post was made in 2012... that was right when the debut season came out. So this post is about Season One.

      Symphogear has gotten many, many seasons because of the success of the later seasons, especially. AXZ (the fourth season) has, as of now, sold 15k BD copies! Quite a success story! Most anime don't even come close to selling that many copies. Symphogear is definitely a chart topper now. Symphogear is also unique in that its CD/BD sales INCREASE each season.

      Honestly? I think Symphogear G was the beginning of the series gaining popularity. It sold around 7k copies. So, not much of an increase, but an increase nonetheless. Here's the kicker: GX sold an INSANE 12k copies BD (14k CD/BD sales total)! So they literally doubled their media sales! So, G/GX is where the franchise really seemed to have gained popularity. I'm not surprised as GX looks the most aesthetically pleasing out of the series. The production value for episode 1 was INSANE!

      Lastly, character CDs. Now, Symphogear sells about 50k+ character CDs per season! I've only found CD sales statistics from G, and all the sales in total added up to around 50k... so I can only imagine how much they're selling now.

      Symphogear has become insanely profitable.

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